Merchant account processing is crucial for every business. However, qualifying for merchant accounts is a different story. It involves the third party credit card processing party investigating your business for legitimacy and financial stability as such accounts involve some amount of risks. That being said, it is also important for you to take all necessary steps to ensure that the credit card processing company you choose is the real deal. Here are 4 important steps to ensure just that.
If you want to use PayPal, you’ll have to get a business account so that you’ll be able to accept credit card transactions. The transaction fees are a bit higher than using your own credit card processor, but PayPal doesn’t have any associated monthly fees, and that can balance out in your favor in the long run.
Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.
4) Many people have walk the path and figured out how to make money online. There are many internet gurus that are making money online. They are willing to show you how they did it in a step by step process. This means that you have a proven system to follow and do not have to make costly mistakes in your online business.
Investing too much in electronic order taking systems – if you expect to receive less than 10 orders per day from your web site, it’s probably far easier to use a simple order form and manual Credit Card Processing using your EFTPOS machine than building real-time electronic payment processing systems. For low to medium volumes, another option is the range of merchant tools from PayPal. It takes about 5 minutes to insert a Buy Now button on your web page that allows customers to pay immediately by credit card.
Not listing prices – the second question all prospects ask after “have they got what I’m looking for” is “how much is it?”. If you can give straight pricing, do so. Prospects are looking for value, not necessarily the lowest price. Value = offer/price. If you have a strong offer and your prices are reasonable you will represent value to your prospects. If you don’t state your prices then the value can’t be calculated. If you charge by the hour, state your rates for the type of work you do and a typical project cost.
If this is your first time to set up an ecommerce merchant, it is best to be guided on this endeavor. Make sure that you have website that is made professionally. The products should be well organized and everything is so easy to order. The forms should be easy to fill out. The first thing to do is to seek a competent provider who will deposit the money straight to your bank account. They are the ones who are responsible for doing verification if the transaction is accepted. It will then be debited to the credit card of the customer.
You should also be ready to encounter some fraudulent companies. It has happened that people end up trusting companies who pretend they are a serious business but they in fact take your money and disappear with it and later avoid all contact with you. Be very careful when trusting a Credit Card Processing company over the internet. It is advisable to do a little research on the company you decide for. Remember to demand for privacy in all related to your personal and professional accounts.